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When starting off out on the web you're going to be faced with the issue Search engine optimization or Pay per click - which one in case you use?

Google Ppc or ppc is really a variety of internet promotion which lets you bid to receive your advertisement seen within the initially website page of Google.  Bids are most often gauged as an amount for each simply click or cost for every just click (CPC).  A budget is set and each time a user visits a website, the bid amount is debited from the bidder's account.  This is really a really great method of getting new visitors to your site, and you can get to the top of Google almost instantly, but obviously there are costs involved.

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Search engine marketing is basically the process of altering a web website page or website in order to improve the search rankings of that webpage. Search engine marketing focuses on ranking in the organic (natural) or free listings around the search engines.  To naturally optimize your website to appear high up on Google there are various things that need to be put in place on your website and steps that need to be taken.  Once these are put in place, it can take several weeks, or even months, for your website rankings to improve.

Written by Kokuki Des. Mondia

So the concern is, which in case you use, Seo or Pay per click?  There are arguments for doing both Search engine optimization and Ppc.  Doing Pay per click and really getting the most out of it can be a skill unto itself and if you don't do it right it can prove to be an expensive and unfruitful exercise.  Natural Search engine marketing brings in free traffic but it can take a long time to receive to the top of the search engines and, if there is steep competition for your search term, could be nigh on impossible.

So the best course of action, as far as I can see it, is to reinforce your internet marketing efforts by using both Pay per click and Website positioning.  Once you are getting listed within the 1st website page of Google through your natural Seo efforts you can turn off your Pay per click promoting or target other terms.

Want to know more about how you can get your website listed on the 1st web page of Google check out my Free Report: Search engine optimization Secrets