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First, the jargon. Back link: this is exactly where a web site links to your web site i.e. Web site X has a link pointing to your website, so your site has a back link from Website X 1-way link: exactly where only web site X links to your website, but your website does NOT link to web site X Reciprocal link: where two internet sites have swapped links so they each link to each and every other Anchor text: the text/description that is linked with your link on the back link web site. Page rank: Google's proprietary technique for assigning a value (from 1-ten exactly where ten is best) to the combined quantity and the high quality of back links pointing to your web site. Usually abbreviated to "PR" Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a website on it. So if a website has a SERP of 3, it signifies for a particular keyword search it appears on page 3 of the results. Note that some folks use SERP to refer to the position on the page, so that a SERP of 3 may possibly also mean the internet site appears at #three on the 1st page. Check you page rank and backlinks now! Fast and simple Page rank checking at what does it all mean? In the on-line advertising planet, Page Rank implies a lot. Increasing a website's PR is a single of the significant foci of on the internet marketing. The target is to get as high a PR as achievable for your internet site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the website linking to your internet site. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content material is also critical. If you site is an e.g. True estate web site, then a back link from a site dealing in scuba gear could not be worth significantly to you. But back links from websites that have great PR and are associated to you (e.g. by market or by region/location) are well worth pursuing. By escalating the quantity and high quality of links pointing to your internet site, more than time you will enhance your PR. Note also that a lot of other engines also use back links as element of their SERP algorithm. Some could not be as sophisticated as Google, but a lot of measure the quantity of back links in their index and use this as component of how they rank your site beneath a certain search. You can check your back links and page rank at how do I boost my Page Rank? Firstly, make confident your website has good quality content material. Make other sites and their owners want to link to you. Then get out on the web and begin making propositions to other website owners in connected fields. Ideally, you will get links from websites that have a greater Page Rank than yours, but this is not usually attainable. What you ought to appear for are websites that: Have very good content Are related or connected to your site Have some Page Rank currently (i.e. not brand new) Also, older domains may do better than newer domains Some of the do nots. Be wary of FFA (Totally free For All) sites typically these do you no good and can in fact do you damage as they tend to be viewed as spam internet sites by some engines. Don't "spam" your anchor text make it relevant and do not overload it with keyword phrases or repetitions. Vary your anchor text. Use distinct variations or re-writes of anchor text on various sites. Make confident the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever cause) then you won't get any benefit from it. Make certain that the pages you spot links on have limits to the number of links listed. Single figures are ideal, but not often achievable. click for buy backlinks