Лисицин Александр
Cartier: The Luxury Watch of Choice
Home of Cartier is the iconic leader in the production, manufacture and purchasers of some of the most lavish and valuable timepieces within the western world. The reason that they've held this position for over 160 years arrives partly for an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not long before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier like a first class establishment for the monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took within the company that it was a celebrity in its own right, and the name started to bask in international fame.
Alfred Cartier is credited with making the very first men's wrist watch. This came about since the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to his friend Alfred about the cumbersome impracticality of using a pocket watch while flying. In reaction for this, Alfred developed a flat wrist watch having a square bezel. This watch was very well received not only by Santos-Dumont, but was named 'The Santos', and continued being the watch preferred by a lot of Cartier's illustrious clientele.
By the time Cartier signed a contract with Edmund Jaeger to exclusively supply the movements because of its watches (1907), with branches in Ny, St. Petersburg, and London they were rapidly becoming one of the most successful brands in the world. In the early 1920's, Cartier formed some pot venture with Jaeger and also the European Watch and Clock Company was created. Early models like the Tank, the Tortue, and the Baignoire are still being produced to this day. This is exactly what I am talking about when I make reference to Cartier watches as 'timeless'.
Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities hasn't waned. In fact, the Prince of Wales is known to have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved by the brand, Cartier has over 200 stores in more than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed a variety of classic collections for its timepieces. Included in this are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you are in the market for an extraordinary piece of 'wrist candy', there is no doubt that Cartier has something in a single of its many collections to suit your fancy.
