Мария Лаврищева
Cartier: The posh Watch of Choice
The House of Cartier is the iconic leader in the production, manufacture and sales of some of the most luxurious and valuable timepieces within the western world. Why they have held it for more than 160 years is due in part for an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't long before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the industry in 1874, further establishing Cartier like a top notch establishment for that monied elite. But, it wasn't until Cartier's grandsons, Pierre, Louis and Jacques took within the company it was a celebrity on its own, and also the name started to take pleasure in international fame.
Alfred Cartier is credited with making the very first men's watch. This came about since the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred concerning the cumbersome impracticality of using a pocket watch while flying. In response to this, Alfred designed a flat wrist watch with a square bezel. This watch was perfectly received not only by Santos-Dumont, but was named 'The Santos', and went on to become the timepiece of choice for many of Cartier's illustrious clientele.
By the time Cartier signed an agreement with Edmund Jaeger to exclusively give you the movements for its watches (1907), with branches in New York, St. Petersburg, and London they were rapidly becoming probably the most successful brands in the world. In the early 1920's, Cartier formed a joint venture with Jaeger and the European Watch and Clock Company was born. Early models such as the Tank, the Tortue, and also the Baignoire are still in production even today. This is exactly what I mean after i make reference to Cartier watches as 'timeless'.
Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler of choice for Royalty, dignitaries, and celebrities hasn't waned. In fact, the Prince of Wales may have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved through the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in New York, Paris, Tokyo and London.
Throughout the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed a variety of classic collections because of its timepieces. Included in this are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, not to mention Tank and Baignoire. So, if you're in the market for an extraordinary piece of 'wrist candy', you can rest assured that Cartier has something in a single of its many collections to suit your fancy.
