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After obtaining done with the website, anyone desires to take care of its proper and effective SEO (search engine optimization). Otherwise, websites will not get proper hits and hence it will not be of any nice use. Two important techniques which are widely used are: Wiki Backlinks Anchor Text: This text is nothing however the clickable text in hyperlink. It's used to redirect the visitor to anyplace, internal or external. It should be taken care to not to use words like Click Here or Here for anchor text, but they're very widely used. The reason is very easy, that when someone comes at your search you will not place a board saying "Open the door and come back in" rather the board will read welcome. Currently as we tend to understand what anchor text is, we ought to additionally understand what why having these texts have a dramatic result on page ranking. Google and different major search engines give very high worth to those text thus the anchor text ought to be relevant to the landing page. Authority Links Back Links: These are to not be confused with anchor texts and are links which purpose to your internet design. However, they're conjointly terribly important in search engine optimization as a result of the amount of back links to a internet page shows how standard that webpage is. Currently, most of the wikis and CMS keep the track of the rear links and it is suggested that if potential, you ought to additionally keep the track of back links. Using these 2 techniques properly you'll be able to boost rank of your webpage. A good website designer can make sure of it that each are used properly. Authority Links