Маннин Александр
A top Website design has 3 things going on that together improve search engine rank and help make customers out of site visitors.
There's usability.
The most important thing to consider is your Website's usability. Everything else in a unique Website design should interact with the usability.
There's search engine optimization.
Search engines are looking for the same things users are looking for in a site and they will recognize and reward a usable Website design. And SEO feeds the Website usability if the site is optimized properly on relevant keywords. For example, the very first part of Web usability is assisting users to find what they are seeking. Good keyword research and placement in your pages does that. So Website usability and search engine optimization work together.
And then the last element is aesthetics.
If Website usability and search engine optimization create an easy-to-find, easy-to-use Website, then aesthetics becomes icing on the cake, creating a unique Website design, building a brand image, making a more inviting site, and helping visitors feel more comfortable, all of which feeds back to the Website usability and search engine optimization results.
You need all 3.
All 3 of these elements go into the unique Website design of a page. All of them are part of designing a Web page and if you leave out any one of them you reduce the effectiveness of the Website design just that much.
Great search engine optimization will only bring people to your Website. It won't make a sale. A gorgeous Website design that no one can find produces nothing. An easily found and beautiful Website that is hard to understand, has very little valuable information and uses sloppy navigation will only hold the Website visitor's attention for so long until they move on to less stressful Websites.
So top Website designs use, first and foremost, good usability techniques because if people get to your Website and they can't use it, then none of the other work has meant anything. So that's first. It has to be a usable Website design. Then, the Website has to be well optimized for search engines so that people will find it. And finally, you want a unique Website design that is professional looking and attractive enough to hold the interest of visitors and make them want to see more http://coventryandwarwickshireseoandweb.co.uk
