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Facebook Marketing Strategies for Business



Many business executives recognize the need for marketing on Facebook and have taken the first step by creating a Facebook Page for his or her business. But following the page is created, many CEO's drop the ball and do not take full advantage of everything Facebook provides for his or her business. So, we have compiled a summary of marketing tips for business owners.

Posting on Other Business Pages

Facebook Fan Pages have evolved into a location where Pages can post increase on other Pages. In "Page" mode, you are able to like and discuss other pages. In Page mode you are able to write around the profiles of your friends. Wall posts are no longer in chronological order, and that we do not genuinely have a lot of control on the posts on our Pages. What's promising as a Facebook admin is that you can "view" your page in chronological order. To get this done under "wall" click "admin view". This helps you to organize your own page by viewing it within the order that is easiest to know and manage.

As you are in "page view mode", if the name of the page is not your real name, as is the case with most fan pages (they are the name from the business), it is important to add an identity for your post. If you're commenting on other fan pages, go ahead and sign off after your comment having a dash as well as your name. This helps to add a personal touch to your posts and improves your engagement factor.

Think about the way you are coming across. Are you currently at your competitors' pages due to self-serving agenda or are you currently there to contribute? It is recommended that you do most of your networking in a business industry that isn't just like your business (a non-competitive industry). You can post around the pages of companies that are related to yours, although not your competition. You can find more results this way.

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Prevent Spam on your Own Page

Many business people have seen that, sometimes, their competitors will spam their page. Facebook now has spam filters which you can use to curve this. To be able to access and utilize Facebook spam filters, you'll find it under "edit page" and it enables you to load keywords which are put in the spam filter which means you, because the admin, can automatically filter posts. This is situated in "admin view". Comments appear inside a light color which many people have said is much more hard to see, however, this tool is still very helpful.

Notifications could be by email or turn that off by clicking "edit page". This is helpful because as you get new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip at the top of your Page.

The photos towards the top of your page would be the five photos which are the most recently uploaded. You are able to delete them by clicking the X in the right-hand corner of every page.

The "Photo Strip" at the top acts like a photo viewer and also the photos appear so the viewer does not lose their place when looking at photos. Possess some custom graphics designed for the top 5 photos in your page. They can be 970 x 680 pixels. We recommend that you depart white space around the perimeters of the photos. FB will shrink them to a 97 x 68 thumbnail. Use images with a call-to-action for example "click here", "find out more", "get details", or "free download". When visitors click on that image, the look will pop up. In the description of that image, put details along with a call-to-action having a link or perhaps your telephone number so visitors can easily contact you.

2. Links across the left-hand section of your Page.

Reset an order of your links on the left-hand side of the Facebook Page. If you have more than 7, you will see a "more" link and from there you are able to drag and drop those links. Put the "landing tab" at the bottom which is often a "welcome" where visitors land. This way once they visit your welcome page, all of your links will automatically be expanded and they can see your entire list of all your links across the left-hand portion of your page.

3. Take advantage of Facebook iFrames with the addition of interesting content.

Facebook uses iFrames and even though it is a little more complex, it provides you with the ability to add images, videos and opt-in boxes along with a call to action. You can have a whole page designed on your own site and then post that inside your iFrame within your Facebook page making that your custom landing tab. Additionally, you are able to take Facebook ads out and drag them specifically to squeeze pages and links on your Facebook page. This gives the ability to test different promotions while offering. You are able to experiment and split test together with your different offers on different iFrames links on your page.

4. Updates feature offers the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all your fans updates. Each one of these communications get into "other". On top right-hand corner of Facebook, you will see a place called "Unread Updates". This really is valuable real-estate so that if you are using "updates" more often, you can get your fans more interested in your fan page. If you have a really active post on your wall, you can take that exact link and include that into the "updates" so that your fans notice on the top right-hand corner of the page. By utilizing "updates" you will have free ads for yourself also it appears on top right-hand corner of the fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Research has shown that As much as 90% of your fans don't return to your page once they click on the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you are able to still be visible for your fans and engage them to be able to "remind" them regarding your business and increase visitors to your primary site, which in the end, happens in increasing your bottom line.

Your fans can see your articles in their news feed. However the real question is "how do your get the content visible in your fan's news page?". Facebook utilizes a very complex algorithm (called "edge rank"), so we have no idea precisely why some posts show up in news feeds plus some do not, but we all do understand what can increase your visibility inside your fans' news feed.

Ideas to increase your visibility in your fans' news page include:

    Post before noon inside your time zone.
    Post One to two times a day. Don't over post. Some companies import tweets and "over post". This could hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately result in you turning up much less inside your fans' news feed.
    Use questions.
    Keep posts short and simple.
    Be personal.
    Use other's content. Include photos, videos, and links. Create your own strategies to improve your visibility in news feeds.

By utilizing these pointers, you are able to increase visibility on Facebook and engage more fans.