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To be successful in business, one needs to build up a veritable network of acquaintances. Business networking is something that may help propel any business venture forward. The more people you know and can approach in different circumstances, the better you can act decisively and effectively resolve a variety of issues. After all, establishing a business network is all about gathering a group of like-minded individuals together in the aim of helping each other go towards achieving goals.

In trying to build up a business network of your own, it is also important to note that it is not only the number of people that you know but also the quality of people that you know. The size of your network can help a lot, but so will the type of people you now in your segment of industry. You must know how to strike a balance between the quality of people as well as the quantity that makes up for your business network.

When building a business network, it is also important to gather people whom you know you would be able to gather a lot of information and learn from. A good business network is composed of having people who may be able to offer you valuable advice as well as help. It is also composed of people that you may be able to easily approach and get in touch with.

In essence, you are doing more than just building a network of business acquaintances; you are trying to establish a network of relationships. What one should strive for is trying to really connect and make friends instead of looking at an established network as a mere need or requirement in order to succeed in business.

Building a business network is not really about building contacts from whom you can profit or gain something from. If that would be the case, then the network that would be built would not last long. Many people make the mistake of always considering what they can gain from a certain business contact. The "what is in it for me" attitude towards a building business network may not succeed for long.

True, it may provide immediate triumphs here and there, but building business contacts in such a way would make you look like a manipulator instead of a collaborator. That would prove to be disadvantageous to any business and in building meaningful business relationships.

In building a business network, one should always make an effort to reach out to contacts and really get to know them in a more personal manner. In usually business meets, many people make the mistake of just handing out business cards to as many people as possible as well as getting business cards from them, all without going through the effort of knowing them. As with establishing any relationship, you need to know a person first.

That is the same way with building your business networks. Take the effort to know your contacts more than just through the information from their business cards. This way, you would be building a relationship with your business network and establish it for the long term.

Kalle Rosander